Sunday 2 October 2011

Search Engine Optimization[SEO] Tools,Tips and Techniques

What is SEO?  Why SEO?  How SEO?
"Search engine optimization ,known as SEO , is a a process and art of obtaining ranking for a site under relevant keyword phrases. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags." 
Four Key Steps to Increase SEO:
  • The first step is to any effort to obtain ranking is to do keyword research. Key research is the process of mining data to determine the extract phrase. These extracted phrases are then updated on your sites.
  • The second step is building the pages that the Search Engine Optimization India robots can actually read. Millions and millions of sites are unable to do this. Simple and Easy rule of KISS(keep it short and simple) should be applied.
  • Third step is to tie the phrases in Second. Different strategies should be used to focus on how to place relevant key phrases in the text. Key phrases should be placed in first two lines.
  • Fourth step is getting indexed in Search Engine. A better approach is to trade a few links or write an article and submit it to article directories. The SEO India robots will find your site naturally & index it within a reasonable amount of time
Our friends over at Search Engine Land released an awesome new infographic that uses the periodic table format to explain all of the SEO ranking factors. Two versions of the infographic are below, but you can download the full-sized version from Search Engine Land
Marketing Takeaway: 
SEO has a lot of ranking factors. Examine the information in this infographic to understand the elements that might currently be missing from your search engine marketing strategy. Understand that SEO today is about far more than keyword stuffing and link building.

Free Download - Improving SEO: A Practical Guide:
Use SEO to drive more visitors to your site.
Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!

SEO Advantage:
  • Cost effectiveness
  • Online reputation management and Competitive advantages
  • Pulling market
  • Meeting buyers requirement
  • Improved customer service
  • Risk monitoring
  • Long lasting results
  • Information marketing
  • Brand awareness and perceptions
  • Dramatic increase in brand visibility

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